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What is the purpose of an infomercial?


To inform

To persuade

To request

- To teach us about how something works.
- To convince us about something.
- To get us to do something.

Two types of Infomercials

   
Ones that ask for money to support a cause
Ones that sell a product
Visuals
Sad looking people and situations
Pictures and video of the product in action
Rate of speech
slow talking
fast talking
Voice tone
kind, thoughtful, almost begging
intelligent, pushy, bossy, excited
Try to hook you by...
using guilt, empathy, sympathy
promising things like improved appearance, self-confidence or that the product will make your life better or easier
Other things we noticed about infomercials:

-They are longer than regular commercials
-They almost always have a host or narrator
-They flash the phone number and payment details on the screen
-They have sneaky pricing (e.g. "5 easy payments of $19.99!")


Infomercial Examples

The Slap Chop
The Snuggie
Rollie Eggmaster
Christian Children's Fund

Infomercial Success Criteria

  1. Establish the needs of your audience. Think of problems. ("Are you tired of ____________, __________ and ________________ ?") 
  2. Propose your plan for satisfying those needs. Think of a solution to the problem. ("Well then the __________ (product)  will change everything!")
  3. Show how the product works
  4. Describe how the product will satisfy each need.
  5. Ask your audience to take the action your plan requires. ("Buy now!", "Call now to donate!", "Sponsor a child today!") 

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